copywriting. creative direction. coming up with big ideas. alliteration.
I’m an Associate Creative Director originally from South Africa, with over 14 experience creating globally award-winning work, from integrated campaigns to newsworthy activations and everything in-between. My skills include creative direction, copywriting, strategic thinking, and writing bios.
Here’s an abbreviated list of my client experience: M&M'S, Jack Daniel’s, Tequila Herradura, Corona, Budweiser, Starbucks, Toyota, Mercedes-Benz, British Airways, Kerrygold, The SABC, SC Johnson, Allan Gray Investing, Coronation Fund Managers, Nedbank, Publix, & Pick ‘n Pay.
Awards & Recognition:
2024
D&AD / WOOD PENCIL / EXPERIENTIAL / "RAID – CERTIFIED CARE"
D&AD / WOOD PENCIL / EXPERIENTIAL / "RAID – CERTIFIED CARE"
D&AD / SHORTLIST / CREATIVE TRANSFORMATION / "RAID – CERTIFIED CARE"
D&AD / SHORTLIST / DIRECT / "RAID – CERTIFIED CARE"
CLIO / GOLD / PUBLIC RELATIONS / "RAID – CERTIFIED CARE"
CLIO / SILVER / EXPERIENCE/ACTIVATION / "RAID – CERTIFIED CARE"
CLIO / BRONZE / DIRECT / "RAID – CERTIFIED CARE"
CLIO HEALTH / GOLD / PUBLIC RELATIONS / "RAID – CERTIFIED CARE"
CLIO HEALTH / SILVER / EXPERIENCE/ACTIVATION / "RAID – CERTIFIED CARE"
CLIO HEALTH / BRONZE / DIRECT / "RAID – CERTIFIED CARE"
THE ONE SHOW / MERIT / EXPERIENTIAL & IMMERSIVE FOR GOOD / "RAID – CERTIFIED CARE"
THE ONE SHOW / MERIT / DIRECT MARKETING FOR GOOD / "RAID – CERTIFIED CARE"
THE ONE SHOW / MERIT / SUSTAINABLE DEVELOPMENT GOALS / "RAID – CERTIFIED CARE"
THE ONE SHOW / MERIT / MULTICULTURAL IMPACT / "RAID – CERTIFIED CARE"
THE ONE SHOW / MERIT / BRAND PARTNERSHIPS / "RAID – CERTIFIED CARE"
THE ONE SHOW / MERIT / EXPERIENTIAL & IMMERSIVE FOR GOOD / "RAID – CERTIFIED CARE"
THE ONE SHOW / MERIT / PUBLIC RELATIONS FOR GOOD / "RAID – CERTIFIED CARE"
AMERICAN ADVERTISING AWARDS / ADDY / INTERACTIVE / "RAID – CERTIFIED CARE"
2023
CANNES / GOLD LION / BRAND EXPERIENCE & ACTIVATION / "RAID – CERTIFIED CARE"
CANNES / SILVER LION / CREATIVE STRATEGY / "RAID – CERTIFIED CARE"
CANNES / SILVER LION / PR – CULTURE & CONTEXT / "RAID – CERTIFIED CARE"
CANNES / BRONZE LION / SUSTAINABLE DEVELOPMENT GOALS (SDG) / "RAID – CERTIFIED CARE"
CANNES / BRONZE LION / CORPORATE PURPOSE & SOCIAL RESPONSIBILITY / "RAID – CERTIFIED CARE"
CANNES / SHORTLIST / TITANIUM / "RAID – CERTIFIED CARE"
LIA / GOLD / BRAND ACTION / "RAID – CERTIFIED CARE"
LIA / SILVER / NON-TRADITIONAL / "RAID – CERTIFIED CARE"
LIA / BRONZE / HEALTH & WELLNESS / "RAID – CERTIFIED CARE"
LIA / BRONZE / COMMERCIAL TRANSFORMATION: PURPOSE / "RAID – CERTIFIED CARE"
2022
FWA / SITE OF THE DAY / 9 NOV 2022 / "KERRYGOLD – THE MAGICAL PANTRY"
AWWWARDS / SITE OF THE DAY / 2 DEC 2022 / "KERRYGOLD – THE MAGICAL PANTRY"
2018
THE LOERIE AWARDS / BRONZE / OUTDOOR / "ALLAN GRAY – TRUE REWARDS TAKE TIME""
THE LOERIE AWARDS / BRONZE / INTEGRATED / "ALLAN GRAY – TRUE REWARDS TAKE TIME"
2017
AFRICAN CRISTAL AWARDS / EMERALD (BRONZE) / "SAFM – AMA KIP KIP"
AFRICAN CRISTAL AWARDS / EMERALD (BRONZE) / "SAFM – NDEBELE"
AFRICAN CRISTAL AWARDS / SAPPHIRE (SILVER) / "SAFM – NDEBELE"
AFRICAN CRISTAL AWARDS / SAPPHIRE (SILVER) / "SAFM – SHWE SHWE"
AFRICAN CRISTAL AWARDS / EMERALD (BRONZE) / "SAFM – TOWNSHIP"
AFRICAN CRISTAL AWARDS / EMERALD (BRONZE) / "SAFM – CONTAINERS"
AFRICAN CRISTAL AWARDS / EMERALD (BRONZE) / "SAFM – TAXIS"
AFRICAN CRISTAL AWARDS / EMERALD (BRONZE) / "XIAOMI – PONY"
AFRICAN CRISTAL AWARDS / EMERALD (BRONZE) / "XIAOMI – ADVENTURELAND"
AFRICAN CRISTAL AWARDS / EMERALD (BRONZE) / "XIAOMI – BIEBER"
AFRICAN CRISTAL AWARDS / EMERALD (BRONZE) / "SABC 3– RADIO"
CREATIVE CIRCLE / AD OF THE MONTH / FIRST / "SAFM – THE MORE YOU KNOW"
CREATIVE CIRCLE / AD OF THE MONTH / SECOND / "SAFM – THE MORE YOU KNOW"
CREATIVE CIRCLE / AD OF THE MONTH / FIRST / "SAFM – THE MORE YOU KNOW"
2015
CREATIVE.LIAISONS / ATTENDEE
2014
CANNES / BRONZE LION / FILM CRAFT / "CORONATION – DOCTOR"
CANNES / SHORTLIST / FILM / "CORONATION – DOCTOR"
LOERIES / SILVER / FILM / "CORONATION – DOCTOR"
LIA / SILVER / PRODUCTION DESIGN / "CORONATION – DOCTOR"
LIA / BRONZE / CINEMATOGRAPHY / "CORONATION – DOCTOR"
2013
THE LOERIE AWARDS / BRONZE / PRINT / "MERCEDES-BENZ – CHOP SHOP"
CREATIVE CIRCLE / AD OF THE MONTH / FIRST / "MERCEDES-BENZ – CHOP SHOP"
